If you're a girl age 4-16, It's All About The Girl is the best place in San Diego County to have a fun-tabulous theme party with your friends! We make sure you have a great time, while the adults in your life don't have to worry about a thing.

You choose the theme for the party you want to have including Pretty as a Princess, Party Like a Rock Star, Get Your Groove On and so much more. With your party theme package you will also enjoy two fun-filled hours of hair-dos, nails, glitter and gloss, singing, dancing, crafts, food, and other festivities, led by expert hostesses who make sure everyone has a great time. Your party will also include cool party bags, refreshments like pizza and cake, and a few other surprises to make the day extra special.

It's All About The Girl is a great place to celebrate all sorts of special occasions, like birthdays, sweet Sixteen parties, team victories, graduations, holidays, and more. 
These four energetic women are educators with a passion for empowering girls to grow strong, independent, and confident. They started It's All About The Girl to give girls a safe, fun place to be themselves and strengthen the bonds of friendships.
 

It's All About the Girl is a premier retail concept focused on catering to the dreams and desires of the young girl marketplace, generally identified as girls aged 4-16.

It's All About the Girl combines, in a "Girl's Club" format, two key components:

• a retail component selling a variety of accessories, gifts, clothing, light makeup, age-appropriate bath/body products and customized media; and
• a party component, offering a fun, exciting location to host birthday or other special parties for girls age 4-16. Parties are packaged to include any or all of the following: makeovers, dress-up fashion shows, karaoke, video and photography, cake and pizza, beverages and gifts. Other party services will include invitations, party coordination, goodie bags, and drop-off service.

Approximately 30% of each store is devoted to retail space, with remaining 70% devoted to an open party area featuring party tables, mini-makeover stations, changing rooms, a and karaoke stages.

It's All About the Girl caters to the San Diego County market. We feel the young girl segment of the population in San Diego is an underserved demographic with strong revenue potential. San Diego currently has a population of 3.1 million, and approximately 25% are children under the age of 18.

It's All About the Girl is a California limited liability corporation (LLC) formed by four close friends, all mothers and education professionals: Mary Wilson, Rebecca Mashburn, Kelly Brehm and Suzie Wydra.